Fact is no longer a factor. As technology has developed, websites like YouTube and Vimeo make it possible for anyone to broadcast information, even if the information they express is based on lies.
In an academic environment, a paper must have detailed references according to a set of university standards, but in a film, anything goes.
The Art of Deception is an explanation of how a documentary is constructed to communicate truth, brainwash the audience and push an agenda.
The Art of Deception explains the way the media has become a puppet for certain people. The US government used Kony 2012, or the invisible children, as a puppet to invade Uganda after they discovered huge amounts of untapped oil. This is explained in great detail in the documentary.